meets France
How can a multicultural team work effectively
while preparing Olive Young’s entry into France?
Brooke · yui · yewon · Swann · eungyo · taeyeon · xin
Who here owns at least one Korean skincare product?
And who knew exactly which one to buy first?
We are an international team bringing Olive Young to France.
First, a team that works. This is our playbook.
- 01Who are we, and who is our team?
- 02What makes our team unique?
- 03What are our cultural differences?
- 04How do we turn them into opportunities?
- 05How do we make our team efficient?
Everyone can discover their unique beauty and a healthy lifestyle.
Seamless shopping: trendy products, daily self-care, wellness.
A global platform for Korean beauty and new K-brands.
K-Beauty Discovery Lab France
Don’t sell a catalogue.
Guide a routine.
One guided routine instead of hundreds of products.
Source: corp.oliveyoung.com
Paris Gen Z skincare explorers
+71.5% K-beauty exports to France, 2025
Already use 7.8 skincare products
Sources: Korea MFDS · Superga × Appinio
A 3-step K-beauty upgrade kit
Own-brand cleanser, cream and SPF + a gift.
French routine finder + skin consultations
By appointment, Paris pop-up.
Olive Young’s own brands
K-beauty exists in Paris. These brands don’t.
Sources: Paris ZigZag · Olive Young
The Routine Découverte upgrade kit
Tea Tree Cica Trouble Cleansing Foam
Panthecell Repair Cica Cream
Tea Tree Cica Fresh Sun Cream SPF50+
Only at Olive Young: all own brands.
An upgrade: Gen Z already use 7.8 products.
+ a gift: 40% bought a product with a gift.
Sources: corp.oliveyoung.com · Hwahae · Superga × Appinio
Who are we, and who is our team?
Meet the team
What makes our team unique?
Roots, branches and fruit
Use our cultural diversity and market knowledge to help Olive Young grow in Europe.
Who we are, honestly
To fill
To fill
(to fill)”
To fill
To fill
To fill
What are our cultural differences?
Seven people, one range
Biggest gaps Disagreeing (18–100) · Deciding (2–66) · Scheduling & Persuading (25–87) · Open our live tool ↗
How do we turn differences into opportunities?
Our game rules
Explicit, with room for context
Recap after every meeting.
ANote-taker
Honest feedback, given privately
Feedback within 24h, in private.
Lead together, decide on time
Rotating chair. No consensus by the deadline → the owner decides.
FDecision logLFinal call: team leader
Trust through delivery and connection
Biweekly check-in + task buddies.
Disagree early, never personally
Challenge round before big decisions.
Flexible, but milestones are fixed
72-hour buffer before deadlines.
Logic plus a real example
One insight + one example per idea.
Three real team moments
A teammate misses a shared deadline.
Deck due tomorrow. One part is empty.
What would you do?Private feedback, written recovery plan.
1:1 talk within 24h, then a recovery plan.
EVALUATING · 69–75We can’t agree on a launch option.
Two proposals, seven opinions.
What would you do?Consensus first, with a deadline.
Challenge round, deadline, then the owner decides.
DECIDING · 30–37Calendars clash before a milestone.
Exams, jobs, time zones.
What would you do?Shared milestones, 72-hour buffer.
Visible owners + a 72-hour buffer.
SCHEDULING · 66–74How do we make our team efficient?
One action per layer
Monthly team scorecard.GAI & Quality
Weekly task board, one owner per task.FOperations
Decision deadline + final owner.LTeam leader
Challenge round before key decisions.EFacilitator
Biweekly check-ins + task buddies.CPeople & Culture
From test to second city
Listen & build
- Routine finder prototype
- Paris test group
- EU compliance: CPNP, French labels
- Decision log
Paris Discovery Lab
- Pop-up with consultations
- Test 3 upgrade kits
- Challenge round before launch
Learn from data
- Improve the finder
- Team dashboard
- Rotate chair
Decide & document
- Second-city decision
- Training playbook
- Review team rules
AI as a team helper
Codex
Research, Culture Map texts, Group Marker tool.
Claude Code
This web deck; a market research brief with charts and sources.
Market, customers, competitors
Open our brief ↗Culture Map Group Marker
Open the tool ↗Structure, design, sources
AI helped. We decided.
Culture Map Group Marker: each of us placed a dot, then we agreed the ranges together. Open the tool ↗
AI suggested. We decided.
“Do not invent data, target-market facts or claims about AI use.”
“Rebuild the deck around the professor’s five questions.”
Lesson: clear limits work.
- Same deck from different AIs → we added our own stories
- Invented claim → deleted
- Conflicting sources → left out
- Every number has a source
- No source, no slide.
- Verified / Reported label on every fact in our brief
- The team makes final decisions
Phone voting game
→Too risky. Simple deck.
Business-plan story
→Built around our team.
Five questions, five answers
Seven students, [N] cultures, one mission.
One purpose, eight shared values.
Disagreeing, deciding, scheduling.
Seven rules, one per gap.
Trust Pyramid + 12-month plan.
Different cultures.
One playbook.
Seven perspectives, one market entry.
Thank you. Questions?